OnFIT Ltd, pioneers in the global fitness industry have taken another step forward in their multinational expansion plans, and announced the opening of their new R&D operation in Sofia, Bulgaria.  OnFit develops web based management systems for the global fitness industry and have truly embraced the “Born Global” concept.

Brendan O’Hara (CEO) and Kat Klasnic (COO), recent MBA graduates of the London Business School, established the company in Malta with investment coming from the US and Germany. Brendan commented “I believe that the cost to quality ratio available in Bulgaria is simply better than anywhere else in the world for our type of work. When this is combined with the low tax regime of Malta, it gives OnFit the best possible chance to succeed as a global, entrepreneurial business. We have a subsidiary in Ireland, an initial customer base in Germany, Austria, Switzerland and Italy, and will be expanding into Asia and North America. By partnering with Quickstart Global we can concentrate on our business instead of dealing with outsourcers. This will allow us to establish a significant global footprint in just a few years.”

Neal Gandhi, CEO Quickstart Global added “The approach that OnFit systems are taking is inspiring for start ups. To have a global vision from the outset will contribute to their future success. In addition, under the In-House Anywhere model, OnFit has selected their own staff and can recreate the “lab to lab” environment which is fundamental to unlocking the creativity of developers in early stage R&D, while ensuring protection of their IP. We look forward to their future growth and expansion.”